Various SEO trends come and go, but a select few remain relevant throughout the years. Find out what these classics are to make sure your website stays on top of the search results.
It’s no secret that SEO is a constantly changing game. Every year, the world of SEO Melbourne looks different, and things like Google algorithms are updated to stay relevant in today’s digital landscape. However, while new trends pop up now and then
These classic SEO trends may not be flashy or new, but they’re effective enough to keep your website top of search engine rankings! If you want to do so, too, make sure you incorporate these timeless classic SEO trends into your strategy for 2021 and beyond!
The core of every SEO strategy is keywords. You can rank on top of search engines and drive more traffic to your website with the right keywords. Keyword research is an evergreen SEO trend that never goes out of fashion because it’s one of the most important aspects when optimizing your site for Google searches!
Articles with Optimized Images
Search engine optimization has changed over the years, but one thing that remained constant is the importance of having an image on your web page. If you want to rank higher in search engines like Google and Yahoo!, it’s important that you have at least one compelling image for every 1000 words content or blog post! At the same time, it’s also essential that the images you use are optimized for the web. In other words, they should name your images descriptively, have alt attributes, have the proper image dimensions and file type, using image sitemaps, and more.
Social Media Marketing
Back when social media first started gaining popularity, people were sceptical about its power in digital marketing. Fast-forward a few years, and you’ll see just how much of an influence social media has over the world today! It’s one of the most popular channels for businesses to advertise their products and services–mainly through Instagram Ads, becoming increasingly lucrative with more than 500 million active users.
Online Reputation Management
Another timeless SEO trend is online reputation management, which helps protect your business’s image in search engines and social media channels like Facebook, Twitter, or LinkedIn! Online reputation management includes activities such as monitoring the internet for reviews of your company from customers, partners, competitors–or anyone who might have something to say about your business. It makes it essential to have a social media monitoring tool like Google Alerts, Mention or Hootsuite Pro!
Mobile optimization is an SEO trend that will never go out of fashion in the web marketing world. It means that you need to ensure your website can be accessed on smartphones and tablets! We’re more likely to access websites through our phone than a computer or laptop in this digital age, so sites need to have a mobile-friendly design.
Original High-Value Content
Finally, we can’t forget to mention the importance of high-value original content. SEO Melbourne trends come and go, but the one thing that remains constant is high-quality original content! Doing so will ensure that your site stays relevant in search engines because Google crawls your website for new content from time to time when deciding what pages are worth showing on their SERPs.